When summer gets political

Happy summer holidays to all! By all I mean everyone except politicians. As universal as the summer holidays can be around the globe, it is also universal that they represent a crucial period in politics as well. In fact, summer is everything but rest for politicians, it represents strategy, meetings, official travel and soft power.

What is really hiding behind all this summer excitement and global cultural events?


When Governments Never Really Clock Out 

It all started with the first G7 meeting in 1975, with no official agenda, the goal was an informal and efficient meeting. This founding spirit has never really disappeared.

Today, the G7 still capitalizes on the summer calendar to operate away from the noise of parliamentary sessions and daily news cycles. This summer is a perfect illustration: the G7 is taking place in Évian, France, on June 15-17, immediately followed by the European Council in Brussels, and then the NATO Summit in Ankara on July 7-8. Three major summits in less than a month. Far from being a coincidence, the G7 is designed as the opening act of the diplomatic summer season, setting the agenda for the EU and NATO summits that follow.

Three weeks, three summits, decisions that will shape European security for years. The G7 also has a symbolic dimension as it will be the last for Macron as the French President. This is all the more symbolic given that the summit takes place at a lakeside resort on the shores of Lake Geneva. These summits are known to be less formal and less publicized. Summer is the season when politics loses its audience, while citizens are relaxing at the beach, major decisions are being taken.

 

 

Picture of the attendees of the G7 2025

 

If we take a closer look at facts, we can see that many socio-political crises exploded in summer. Take for example the invasion of Czechoslovakia in 1968 or the war in Georgia in 2008, could it be because everyone is letting their guard down for the summer and is busy traveling?

But more recently, France itself offered a striking illustration. In early summer 2024, the agricultural sector was in open revolt: farmers had been blocking roads and motorways for weeks, deeply unhappy with European regulations and falling income. Then came Macron’s dissolution of the National Assembly on June 9th of 2024. Just a few days before the opening of the Paris Olympic Games, the President took a decision that destabilized the whole country. Yet when the Paris Olympic Games opened, something shifted. The strikes faded into the background, and French citizens found themselves united, cheering for their country, the political tension temporarily buried under a wave of national pride, a reminder that major sporting events can serve as powerful tools of national cohesion and convenient political cover. 

Culture as a Weapon of Influence 

Summer is also a big period of entertainment, which also means in political terms: soft power. Cannes Festival, the Eurovision, and the Olympic Games are important tools of soft power as they allow countries to establish a foothold on the international stage and project their image to shape global perceptions.   

Take for example the Cannes Film Festival, from its very beginning, the festival was conceived as a cultural and diplomatic tool for French strategy. Cannes 2026 was the perfect stage for Gulf countries such as Saudi Arabia, Qatar and the UAE to mark their place in the world movie industry. Nearly everywhere you turned on the French Riviera, there were signs, often literal ones of their massive offensive: a three-storey banner advertising Riyadh’s Jax Film Studios and red-carpet events at the most prestigious hotels in Cannes. Qatar alone financed 13 films at this year’s festival, including three in the main competition. The message is clear: the red-carpet has become a geopolitical battleground, and these countries are not hiding it. Even though none of the Gulf States’ films won awards at the 2026 edition of the Cannes Festival, it is the visibility they gained through it that matters. 

And not to forget the famous Eurovision, a European musical contest that takes place every year in May, hosted by the previous winner of the competition. For some countries it is the only place for them to perform that do not normally stage large-scale events. It is a chance for each country, regardless of their size, economic power or geopolitical influence, to show who they are and their culture through music. Estonia, for instance, hosted the contest in 2002, two years before joining the EU, using the competition as a platform to assert its European identity long before it was formally recognized as part of the EU. This year’s edition, which took place in Vienna is the perfect example of countries’ strategic soft power as five countries have decided to boycott the contest and withdraw from the competition, Spain, Ireland, the Netherlands, Slovenia and Iceland. All of them pulled out over Israel’s inclusion, showing their support to Palestine like Slovenia which has specially created a documentary called “Voices of Palestine”. Israel’s participation has long been criticized, but Eurovision organizers argued that Israel « deserves to be represented on every stage. » He described Israel’s participation as a vital demonstration of « solidarity, fellowship, and cooperation. » The boycott shows the political meaning behind a cultural event and the division of Europe regarding the Israeli Palestinian case.

Summer has always been sold to us as a time of escape, from work, from routine, from the noise of the world. But as this article has shown, the world does not stop turning. Summits are held in lakeside resorts, crises erupt when governments are understaffed, and cultural events from Cannes to Eurovision become quiet battlegrounds for influence and recognition. While part of the population is on holiday, enjoying the good weather, others are building political strategies to make the best out of summer. What else has this 2026 summer to offer to politics? 

Summer has always been sold to us as a time of escape, from work, from routine, from the noise of the world. But as this article has shown, the world does not stop turning. Summits are held in lakeside resorts, crises erupt when governments are understaffed, and cultural events from Cannes to Eurovision become quiet battlegrounds for influence and recognition. While part of the population is on holiday, enjoying the good weather, others are building political strategies to make the best out of summer. What else has this 2026 summer to offer to politics?

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